Mobile gaming Data tracking Pre-launch

Mobile game launch data flow setup

Worldwide game launch with no production events to test against. Designed the tracking and validation flow from scratch so analytics worked from day one.

Day 1

analytics-ready at launch

Cross-platform

iOS, Android

Automated

data quality checks live before launch

The client

A mobile gaming team preparing for a worldwide game launch with cross-functional teams (developers, data engineers, product managers, analysts) collaborating on event specifications.

The problem

Create a streamlined and accurate data capture system for a worldwide launch without access to actual production events or data. The organisation needed a solid foundation for analytics that they could use from day one.

How it ran

How a worldwide launch got data-ready without access to production events.

Step 1

Specs

Defined the event taxonomy and specs for player interactions, behaviours, and transactions before any code shipped.

Step 2

Implementation

Worked closely with developers, data engineers, and PMs to ship the events into the codebase against a single shared spec.

Step 3

QA

Rigorous quality assurance on every newly implemented event. Issues flagged and fixed before launch.

Step 4

Validation

Manual checks on the generated database tables to evaluate accuracy and completeness of the captured data.

Step 5

Monitoring

Automated quality checks live before launch, with alerts firing immediately on inconsistencies or anomalies.

What I did

01.Collaborated effectively with cross-functional teams to ensure a cohesive approach to event specifications.
02.Took ownership of defining the precise data requirements and event specifications to capture essential player interactions, behaviours, and transaction details.
03.Prioritised and actively monitored implementation, conducting rigorous QA checks on newly implemented events, flagging and addressing issues as they appeared.
04.Conducted manual checks on the generated database tables to evaluate accuracy and completeness of collected data.
05.Implemented automated data quality checks within the database tables, with alerts triggering immediately on inconsistencies or anomalies.

InteractiveSee it run

Pre-launch event QA - before a single real player

No production data - validated against the spec

Event spec

level_complete

5 events queued against the spec

Result

What the launch tracking and quality work delivered.

+1 million DAU

With robust event specifications in place from day one, the team identified and addressed issues promptly. The game reached 1+ million daily active users within the first 4 months of launch.

50% time saving

Automated data quality checks reduced the time required to identify and address inconsistencies by 50% (compared to other games in the portfolio), enabling much more efficient data operations.

98% data accuracy

Combined automated QA checks plus manual data evaluations delivered a 98% data accuracy rate, making downstream insights reliable from day one.

Tools used

SQL Looker Tableau BigQuery iOS / Android event tracking Custom QA pipelines

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